The Story of Sarvgroup

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Founded in 2011 by designer Sarvenaz Zandieh, Sarvgroup (also known as Sarv by Sarvenaz Zandieh) is a distinctive clothing brand that blends the elegance of traditional Iranian textiles with modern, fashion-forward design. Based in Iran and now expanding into London, Sarvgroup offers thoughtfully crafted pieces that honor heritage while embracing contemporary style.

With a background in fashion design and years of experience as a fashion buyer, Sarvenaz brings a deep understanding of fabrics, trends, and consumer preferences to each collection. Her designs are rooted in the richness of Iranian culture, reimagined for today’s cosmopolitan wardrobe. Sarvgroup is for those who seek uniqueness, cultural depth, and a modern twist on tradition.

Discover Sarvgroup, where tradition meets innovation, and celebrate style with a story.